Efficient And Eco-friendly Scrubs For The Medical Healthline Workers - KNYA Med Supplies Scrubs To 650 Cities
Just as the cover on the KNYA website states, the company works towards supporting and empowering medical superheroes with cool, functional, and comfortable medical apparel. ‘KNYA’ the word itself is derived from Sanskrit, predominantly from the word for ‘bravery’ which is ‘Panchakanya’.
With the goal to pay homage to all the
healthcare professionals, the company started by husband and wife, Vanshika
Choudhary (27) and Abhijeet Kaji (30) has come a long way. This way has been
paved with over 500 hospitals and medical institutes that they have partnered
with all over India and provided them with their comfortable and sustainable
scrubs and lab coats.
Initially KNYA had two apparel startups,
the B2C e-commerce platform that catered to working women whereas KNYA Uniforms
that sold uniforms to restaurants, hotels, schools, and a few hospitals. This
quickly changed with the hit of the pandemic and around the time of April 2020,
the focus shifted as the need for uniforms for restaurants, schools amongst
other things started to decline and as a result to come back from this, that
would cause a downfall for their business, they were quick to realize the need
for PPE kits.
The couple learnt how PPE kits were more of
a necessity in countries where the covid-19 spread was dense. The progress was
slow and steady initially but quickly rose as time passed and the company
surpassed supplying more than 6 lakh PPE kits to over 250 hospitals. The scrubs
and coats have already supplied to 650 cities through their website and Amazon
alone. The progress wasn’t limited to the number of supplies made but they also
ventured onto launched their ‘Ecoflex’ line of scrubs.
The Ecoflex line was launched with
sustainability in mind, and it shows as the products are not only sustainable
but efficient in terms of being odor resistant, durable, and autoclavable which
is a method of sterilizing the scrubs before entering the OT. The line works
using 100% recycled polyester made from PET bottles found in ocean waste and
also has a minimal about of carbon footprint. The line was launched after 6
months of intensive research about the fabric technology and the functional design
for the scrubs. The effort taken goes on to show how the couple have come so
far with careful consideration given towards the making of their products.
Abhijeet Kaji tells, “We are aiming to be
the Nike of medical apparel in India. When Phil Knight started Nike in the
1970s, it was a community to celebrate runners, giving them comfortable shoes
to wear. In some sense, this is what we are starting out to do for medical
professionals. There are 8 million medical professionals in India who buy
several scrubs a year. Currently, medical apparel is deeply fragmented and
there has been no product/distribution innovation for over 50 years. We feel
there is an opportunity to supply fashionable, comfortable, and scientifically
backed apparel to these superheroes through D2C and direct to hospitals/clinics
Vanshika on one hand has a degree in
fashion studies from Lasalle college of Arts – Singapore and handles the
sourcing, designing, production and quality control of their garments whereas
Abhijeet controls hiring, revenue and the growth of the company.
Abhijeet also adds “It’s our duty to
provide products that are backed by real science and technology. We need
consistency, laboratory-tested fabric and products that fit the body and help
them perform at an optimal level,” he notes. “When it comes to performing life
and death surgeries, it’s all about small margins. If in our own way, we can
help doctors feel comfortable in their uniforms, then why not? Our products are
lab tested by the Bombay Textile Research Association (BTRA).”
Looking at how far they’ve come, the
company now designs and develops medical scrub suits, lab coats, masks,
compression socks and scrub caps and have about 160 SKUs live on their website.
The specialized scrubs are suited for experienced surgeons and doctors to medical
students’ level of expertise. These specializations come in terms of the number
of pockets as well.
“We also started a blog called Capes of India (A
Humans of New York for medical professionals). It’s a way for us to humanize
medical professionals. Listening to their stories has helped us understand what
medical professionals go through. I have done almost 100 interviews with them
and in fact, a lot of them even write to us about their stories. It’s a truly
inspiring space and allows us to feel genuinely invested in their lives and
struggles. In many ways, this sense of kinship spills over into how we design
our products as well,” Abhijeet adds.